Ipswich Central and Brighten The Corners Festival (BTC) are working in partnership to enhance Ipswich’s cultural and economic vibrancy this year. The collaboration sees growth of the 2025 Brighten The Corners Festival plus the introduction of an exciting, new town centre focused music festival this October.
Using Ipswich Central’s ‘All About Ipswich’ consumer-facing brand, this partnership aims to amplify BTC’s impact on the town centre as a draw for visitors, supporting local businesses to increase visitor engagement. BTC will deliver two key events this year; their flagship summer music festival in June and a new free-to-attend event in October, celebrating the best in live music at venues across the town centre.
Lee Walker, Ipswich Central Chief Executive, said: “Ipswich is a vibrant cultural destination. Our partnership with Brighten the Corners is a fantastic opportunity to enhance the festival this year using the All About Ipswich website and social media channels to draw more people to enjoy both the music festivals and our local businesses.”
The partnership will:
• Increase promotional efforts utilising the All About Ipswich social media channels and involve local businesses in festival marketing.
• Support town-centre businesses by developing bounce-back offers and hotel staycation packages for Festival goers.
• Introduce wellness activities to the festival and provide exclusive ticket offers for Ipswich Central member businesses.
Joe Bailey, CEO of Brighten The Corners, added: “This partnership not only allows us to take the June festival to the next level this year, but also to bring something new to Ipswich’s cultural calendar in the autumn.
“By expanding our reach with All About Ipswich and introducing a new free town centre event in October, we will do even more this year to showcase music and the arts, whilst helping the local economy. We’re excited to be working with Ipswich Central and other local stakeholders to make this a success.”
Joining this partnership is part of Ipswich Central’s long-term commitment to Ipswich’s cultural sector and a thriving, vibrant town. Both organisations will regularly review progress to ensure maximum impact and reach for the 2025 Brighten the Corners Festival in June and October’s new festival at pubs and bars in Ipswich town centre.
Brighten The Corners is a leading not for profit independent music organisation who deliver festivals and events, as well as training opportunities for young people, dedicated to bringing high-quality live performances to Ipswich, support local artists, and foster a strong cultural identity in the town.
Visit: www.brightenthecorners.co.uk
Image credit: Brighten The Corners 2024, Cornhill Stage
