Following business feedback, Ipswich Central’s third term will continue with these services and look to enhance them, creating an even better place for local businesses to operate, grow and thrive.
The Police Accredited Street Rangers have become an integral part of the town centre and have been on the streets for 37,000 hours over the last BID term, and recovered over £66,000 worth of goods for traders. Their increased training in dementia awareness, first aid, customer service, conflict resolution and the history of the town is greatly valued by businesses.
Future: Increase weekend Ranger cover to coincide with major events in the town.
Cleaning is an extremely important service to local businesses, and during the last BID term over £34,000 has been spent on additional cleaning of over 350 grot spots.
Future: Commit to a #CleanIpswich campaign, building on the success of the #ItsMyStreet campaign in 2016.
Over the last year, over 250,000 visitors have explored the All About Ipswich website to find out more about things to see and do in the town.
Future: Refresh and redesign the brand to showcase Ipswich as a destination and as a Gateway to Suffolk.
Over 100 relevant emails are sent to each business each year and regular printed newsletters are distributed by post and by hand.
Future: Develop business communications to include and engage all those in the BID zone, including smaller, independent businesses that fall below the member threshold.
Over 200 exclusion notices banning people from the town centre have been handed out over the last five years following 2,000 warnings.
Future: Explore a single online platform for the day and night-time economy to manage their own banning scheme data.
Over the last two years over 150,000 people have returned home safely from a night out in the town centre following help from the Taxi Marshals.
Future: Continue to raise awareness of the availability of Taxi Marshals in the town centre and help promote Ipswich as a safe night out.
Night-time economy venues have been supported through the Best Bar None scheme and the RadioLink system as well as benefiting from inclusion in marketing campaigns such as Food and Drink Forknight and Christmas promotions.
Future: Build on the reporting system already used by Rangers, providing an online reporting and communications system for Barwatch members.
Click and Collect
A new click and collect website was launched to raise awareness of the products available in Ipswich town centre from national and independent businesses, encouraging shoppers to reserve their items to collect when convenient.
Future: Building on the success of the click and collect service, Ipswich Central will work with partners to extend its multi-channel marketing to transform Ipswich into a leading digital town centre.
20,000 wristbands have been issued throughout the town centre in the last year alone, ensuring that Ipswich remains a safe place to bring the family.
Future: Increase the number of location pick up points for Keeping Together wristbands throughout the town centre and surrounding areas.
150 radios are currently in use throughout the BID zone and, on average, these are used by businesses 83 times each week to contact Street Rangers, the Police and CCTV.
Future: Commit to enhancing the value of the radio by offering an enhanced ‘Safer Ipswich’ package for retailers and the night time economy
Over 1,000 votes are cast each year in the search for the town’s Independent Business of the Year, showcasing the businesses which make Ipswich unique.
Future: Evolve the awards and open them up to all businesses in the town, showcasing excellence throughout.